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网页Marrying measurement and technical evolution for successful marketing. Having super-specialised in marketing for the real estate industry, I will say one thing without a doubt: impact measurement is no novelty for a sector obsessed with sales numbers. Success has …
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MullenLowe MENA lifts Campaign of the Year - MEA award at …
网页1 天前 · MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for the most pledges received for a gender equality workplace initiative in 24 hours. MullenLowe MENA has won the Campaign of the Year – Middle East & Africa at the New York Festivals ...
About - Campaign Middle East
网页Campaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
News Archives - Campaign Middle East
网页Top news, insights and analysis every week. SIGN UP TO CAMPAIGN’S NEWSLETTER Sign-Up
The Annual 2020: Top 10 digital & social campaigns
网页2020年12月27日 · The Annual 2020: Top 10 digital & social campaigns. Sofia Serrano. 1 Nescafe. Stay Close From Far. Agencies: Zenith and Publicis ME. To celebrate how we #StayCloseFromFar, Zenith & Publicis Middle East transformed @nescafearabia’s Instagram grid into a building, made up of different balconies showcasing stories of …
Campaign announces winners of Agency of the Year Middle East …
网页2022年12月9日 · Jalaja Ramanunni. Campaign hosted its first edition of Agency of the Year Middle East awards to celebrate the best minds in advertising, marketing and media. The winners this year were announced during an awards ceremony today in Dubai. IMPACT BBDO took home the award for the ‘Creative Agency of the year’. In addition, IMPACT BBDO’s Rani ...
Personalisation engines uncovered: Essential insights for marketers ...
网页3 天之前 · A personalisation engine is a software that businesses use to collect and analyse customer data to create personalised experiences. A robust customer engagement platform with built-in AI-powered personalisation tools can serve as an effective personalisation engine. For instance, tools like Braze Personalized Paths allow marketers to match each ...
WARC reveals Effective 100 Rankings 2022: the world's most …
网页2022年3月18日 · The final WARC Ranking, Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, is now announced. From the region, FP7 McCann Dubai ranked as the top creative agency. Compiled by WARC, the international marketing insights company, the Effective 100 Ranking is produced by combining the results of […]
Campaign Global Agency of the Year Awards 2021 winners …
网页2022年5月11日 · UAE shops have won in several categories in the Campaign Global Agency of the Year Awards 2021, announced across two virtual ceremonies today (11 May). Denmark’s &Co claimed the coveted Creative Agency of the Year prize. The shop beat Zulu Alpha Kilo from Canada and the UK’s Uncommon …