Oreo's local-first, globally connected COVID-19 strategy around ...
网页2020年4月9日 · That’s how the new "Stay Home, Stay Playful" concept was born -- and it came from the team in the Middle East and Africa. The tagline is a clever, simple edit of Oreo’s existing "Stay Playful" campaign, which was created by the U.S. team in 2019. The U.S. team saw the work and asked if it could use the end card, which was followed by ...
REVEALED: Campaign US Media Awards shortlist
网页The finalists for Campaign US’ inaugural Media Awards have arrived. The shortlist below has been selected by a panel of expert judges across the buy and sell side of the media industry for their strategy, effectiveness and efficiency in media buying, planning and sales. Our esteemed jury was led by Lisa Valentino, EVP of client and brand ...
Read the latest advertising brand news | Campaign US
网页Chime challenges two-week pay cycle in largest brand campaign to-date. August 30, 2024 by Eric Berger The Information. On Labor Day, the mobile banking firm is promoting a product that allows customers to access up to $500 of their paycheck prior to payday.
Read the latest advertising industry news | Campaign US
网页U.S. ad market expected to reach $397 billion in 2024 — but brace for a slowdown. September 04, 2024 by Michelle Castillo The Information. Madison & Wall’s latest ad spend forecast predicts a period of rapid ad spend growth coming to an end this year.
Campaign US reveals Female Frontier honorees
网页Campaign US revealed the honorees for its third annual Female Frontier awards on Tuesday, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry.. The executives on this list have been selected by a panel of industry leaders from top agencies and brands. Each honoree has been chosen for their hard work and leadership across creativity, media ...
Campaign US Agency Performance Review 2023 | Campaign US
网页Campaign US analyzed business performance across more than 50 North American media and creative agencies. The 2023 Agency Performance Review captures a year in which the advertising industry bounced back from the worst of the post-COVID-19 talent crisis but faced ongoing uncertainty around the economy amid changing workforce norms and a ...
Read the latest advertising agency news | Campaign US
网页Average pitch cost rises 26% as agencies target ‘fewer, bigger, better’ reviews. September 06, 2024 by Nicola Merrifield. A survey of Campaign School Reports agencies has revealed a steep increase in average costs to more than £50,000.
Read the latest advertising media news | Campaign US
网页August 21, 2024 by Campaign Asia-Pacific Staff The Information. The publisher of prominent titles such as Vogue, GQ, Vanity Fair, The New Yorker, and Condé Nast Traveler aims to leverage AI following the digital media industry’s recent struggles to monetize content, particularly through traditional search.
The best TV ads of 2022 (so far) | Campaign US
网页4. Virgin Media “We’re better, connected – Skatergirl”. Learning a new skill is never easy and with the huge surge in skating popularity during lockdown, it comes as no surprise that Aamira wants to try her hand at it. Unsurprisingly, she doesn’t start off as a natural Tony Hawk and heads home.
The Knowledge - Campaign US
网页Agency Performance Review 2024: Structurally sound agencies. April 09, 2024 by Jessica Heygate The Knowledge. Campaign US awarded five agencies that demonstrated a healthy mix of new business and organic growth, diversified services and strong retention of both clients and employees.
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