Medical Marketing & Media - News, Features & Insights
网页The digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. The latest on medical marketing. News, analysis, features, and insights for leaders, marketers, and creatives involved in promoting and commercializing ...
Medical Marketing & Media | MM&M | Media news
网页U.S. ad market expected to reach $397 billion in 2024 — but brace for a slowdown. Madison & Wall’s latest ad spend forecast predicts a period of rapid ad spend growth coming to an end this year. News, analysis, features, reports, surveys, and services for leaders, thinkers, marketers, executives, and creatives involved in the promotion and ...
MM+M Agency 100 2024
网页Welcome to the 2024 MM+M Agency 100. In an era where therapeutically transformative breakthroughs and tech-fueled disruption are the norm, the MM+M Agency 100 remains the definitive guide to the ever-evolving world of medical marketing agencies. Between the Top 100 and Ones to Watch, this year’s edition shines the spotlight on 109 medical ...
Cyberattacks plague the health industry. Critics call feds’ response ...
网页2 小时之前 · Cyberattacks complicate mundane and complex tasks alike, said Nate Couture, chief information security officer at the University of Vermont Health Network, which was struck by a ransomware attack in 2020. “We can’t mix a chemo cocktail by eye,” he said, referring to cancer treatments, at a June event in Washington, D.C.
About MM+M - MM+M - Medical Marketing and Media
网页MM+M, first published in 1966 as Medical Marketing + Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 57-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content ...
MM+M Magazine - MM+M - Medical Marketing and Media
网页Latest Issue: August/September 2024 The AI personalization dilemma Will AI kill the health influencer? In a point of care state of mind 'Granfluencers' in
In-Depth - MM+M - Medical Marketing and Media
网页Pipeline Report 2023: Game on for blockbusters, novel MOAs and practice-changing drugs. The industry awaits a number of readouts and approvals for drugs that address market gaps and enrich treatment landscapes — with huge sales potential to boot. Healthcare Marketers Trend Report 2024: A techno twist The MM+M/Swoop 2024 Healthcare Marketers ...
MM+M debuts 2022 Agency 100 - Medical Marketing + Media
网页2022年1月31日 · The definitive guide to the world of medical marketing agencies will debut across MM+M’s digital channels on June 7. MM+M has launched the survey for the 2022 version of its Agency 100 ranking of North America’s medical marketing agencies. The survey, through which MM+M compiles the data that …
MM+M Events - MM+M - Medical Marketing and Media
网页2024年4月3日 · MM+M Media Summit. November 8, 2023. Join MM+M and a who’s-who of health media experts for a candid discussion of the industry’s most compelling issues: point of care’s post-pandemic pivot, audio’s aural appeal, health-friendly evolutions in out-of-home ad tech and much more. MM+M Awards 2023. October 5, 2023.
2022 MM+M Awards: All the Winners
网页The MM+M Awards is celebrating its 19th year of recognizing healthcare marketing and media that is the most creative and effective in the industry. MM+M Staff. October 6, 2022. 10:30 pm. To view the digital edition of the 2022 MM+M Awards Book of the Night, click here. I attended the MM+M Awards for the first time in October 2014.