Five focus groups that changed the world - Research Live
网页2017年2月21日 · So, to set the ball rolling here’s my suggestion of five focus groups that changed the world: Focus Group #1: Second World War propaganda – the first ‘focused interview'. It’s generally accepted that the first instance of what would go on to be called the ‘focus group’ occurred during World War II.
Schlesinger Group rebrands to Sago | News | Research Live
网页2023年3月6日 · Cundiff said: “The Sago rebrand underscores our focus on speed, action and simplicity — research experts delivering global audiences and adaptive solutions through advanced research technology. “Sago brings the human connections necessary to help clients make better, faster decisions in this new age of insights.”. Steve Schlesinger ...
E-Rewards buys Peanut Labs and merges it with Research Now
网页2010年9月28日 · US— Online fieldwork agency E-Rewards has bought social media sample supplier Peanut Labs, a $5m venture capital-backed business. Peanut Labs, based in San Francisco, recruits social network and gaming network users to take part in surveys in exchange for virtual currency that can be spent within …
Stan Sthanunathan on why quality doesn't matter | Feature
网页2009年10月22日 · Then this one million and five million becomes a completely meaningless conversation. Stan Sthanunathan, insight boss at Coca-Cola and co-chair of the Advertising Research Foundation’s Online Research Quality Council, told conference delegates yesterday that ‘quality doesn’t matter’. We talked to him afterwards to find out more.
Kantar merges TNS panel business into Lightspeed | News
网页2009年7月1日 · UK— Kantar is merging TNS’s 6th Dimension online panel business with Lightspeed Research. The merged business will operate under the Lightspeed name, with David Day remaining as its global CEO. Day is also currently serving as Lightspeed’s interim CEO for Europe, Middle East and Africa, after being promoted from that position to the ...
Forsta launches from Confirmit and FocusVision merger
网页2021年4月28日 · UK, NORWAY & US – Following the merger of customer experience company Confirmit and research tech business FocusVision, the combined organisation has rebranded to Forsta.. Confirmit and FocusVision will continue to operate as individual brands under the Forsta banner – as Confirmit, a Forsta brand, and FocusVision, a Forsta brand – while the company continues its integration plans and ...
Questioning the nature of research | Feature | Research Live
网页2011年8月31日 · Questioning the nature of research. Behavioural science. Research is undeniably important, says Rory Sutherland, but it needs to be “significantly improved” in light of what neuromarketing and behavioural economics teaches us. For him, survey research is an inherently unreliable means of getting to …
Steve Phillips, CEO, Zappi: ‘We can be victims of change or try to ...
网页2021年9月7日 · A year after Zappi restructured its leadership, Research Live caught up with chief executive Steve Phillips to discuss new ways of working, the impact of the pandemic on research and the role of the industry in addressing sustainability.
LRW Group rebrands as Material | News | Research Live
网页2020年7月17日 · US – Data and insights marketing services business LRW Group is now operating as Material, bringing its 10 companies together under one brand name. LRW Group, formerly Lieberman Research Worldwide, was founded in 1973 and is headquartered in Los Angeles, with offices in 13 cities across the …
BMG Research moves into London office | News | Research Live
网页2022年5月23日 · BMG Research opened a six-person London office near Borough in 2019, with two members of staff working from the office at the time. The new office was needed due to a significant expansion in staff numbers over the past three years, and will complement the firm’s Birmingham operations. Simon Wood, head of research at BMG Research, said: “It ...