Here are three reasons it's still a no-brainer buy. 1. It's a growth machine. There are few non-tech companies that can match ...

This lightweight face serum has quickly won over customers looking for glowing skin. “This is the best affordable oil I’ve ...

She raved about no longer needing to splurge on a beauty buy by Elf Cosmetics to get a flawless appearance. A Reddit user has revealed how she transformed her skin using two products from Dollar ...

Does the fall in sales of cosmetics disprove the once reliable lipstick index? Or are shoppers merely choosing skincare and ...

ELF recently unveiled a share repurchase program, a strategic move that has caught the attention of investors. The announcement to buy back shares ... leadership in color cosmetics, with the ...

On its recent earnings call, management cited a slew of challenges including lower foot traffic, normalizing growth after ...

A MAKEUP enthusiast has shared affordable lipstick dupes for a cult favorite $25 buy. She explained that she could achieve the same vampy look for less with dupes for less than a third of the ...

Back in June, e.l.f. Beauty's (NYSE: ELF) stock closed at its record high of $218 per share. That marked a 1,353% gain from ...

I think the ELF Power Grip formula is one of the best primers on the market, and it's only $10. It creates a tacky base for makeup to grip ... When you buy through our links, Insider may earn ...