Here are three reasons it's still a no-brainer buy. 1. It's a growth machine. There are few non-tech companies that can match ...

This article was originally published on Adore Beauty.When Adore Beauty's Content Manager, but more importantly (especially ...

Cosmetics and Tinder launch the “Put Your e.l.f. Out There” collection featuring lip oils, primer and more alongside a ...

This lightweight face serum has quickly won over customers looking for glowing skin. “This is the best affordable oil I’ve ...

The limited-edition product collection (and its playful ad spot) are designed to swap first-date nerves for first-date glam.

Chappell Roan, known for songs like 'Good Luck Babe' and more, has intricate beauty rountines — we found her favorite primer ...

According to a new E.L.F. Beauty campaign, those dirty thoughts are the work of a skincare devil, the Sinfluencer. Played by ...

For the beauty gurus, do you ever feel like your makeup designs never hold long enough? If so, you must invest in a setting ...

The key to mastering this trend is choosing shades that complement your skin tone and work seamlessly together. Popular ...

She highlights the sector's resilient growth, and with younger generations showing increased interest in makeup and skincare, she sees e.l.f Beauty (ELF) in a position to benefit. Glaessgen says that ...

She highlights the sector's resilient growth, and with younger generations showing increased interest in makeup and skincare, she sees e.l.f Beauty (ELF) in a position to benefit. Glaessgen says that ...

She highlights the sector's resilient growth, and with younger generations showing increased interest in makeup and skincare, she sees e.l.f Beauty (ELF) in a position to benefit. Glaessgen says that ...