Here are three reasons it's still a no-brainer buy.

Cosmetics and Tinder launch the “Put Your e.l.f. Out There” collection featuring lip oils, primer and more alongside a ...

This article was originally published on Adore Beauty.When Adore Beauty's Content Manager, but more importantly (especially ...

Chappell Roan, known for songs like 'Good Luck Babe' and more, has intricate beauty rountines — we found her favorite primer ...

The limited-edition product collection (and its playful ad spot) are designed to swap first-date nerves for first-date glam.

Despite short-term pressures from a tough operating landscape, ELF's focus on innovation and strategic expansions suggests ...

The buzz is building for a spectacular holiday season bathed in Caribbean sunshine, as Santa’s Scout Elves head south for ...

Creating a dewy makeup look on dark skin can enhance your natural glow and give you a fresh, radiant appearance. For women of ...

ELF is coming to Clowes Memorial Hall in Indianapolis. Learn more about the production and see how to purchase tickets.

She highlights the sector's resilient growth, and with younger generations showing increased interest in makeup and skincare, she sees e.l.f Beauty (ELF) in a position to benefit. Glaessgen says that ...

The buzz is building for a spectacular holiday season bathed in Caribbean sunshine, as Santa's Scout Elves head south for ...

She highlights the sector's resilient growth, and with younger generations showing increased interest in makeup and skincare, she sees e.l.f Beauty (ELF) in a position to benefit. Glaessgen says that ...