Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014.

Customers install the JCPenney app because they want an easy and effective online shopping experience. To ensure that the JCPenney app is a widely used and effective tool, it must offer features ...

With the advent of the internet changing the landscape of physical American shopping malls, JCPenney has adapted to the times, by pivoting to a large array of products available online and ...

Since the dawn of online shopping ... hit to the department store business model, which offers a layout that's specifically designed for in-person shopping. Still, JCPenney is one of the few ...

LOUIS – Halloween is slowly creeping up on us; get some spooktacular deals at JCPenney online ... free when you spend $49 or order online and choose free store pickup with your $25 dollar ...

Khristene Son on Monday began serving as J.C. Penney’s new senior vice president of trend, brand and design, the department store said by email. She reports to Chief Merchandising and Supply ...

Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set statistic alerts) please log in with your personal ...

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I’m Diane Brady. It is back to school season, and some of you may be thinking about JCPenney as a place to shop. JCPenney has been through the wringer from a deeply-discounted department store ...