As the world of Texas college football spins this fall, the collegiate shops across the state spin along with it. From ...

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

Delaware State University launches its own private label merchandise, with sales supporting student scholarships.

Reggie Bush may not win his lawsuit, but making this charge while the entire NCAA's operating structure is in flux is a ...

What is the NCAA redshirt rule in college football? Here's what fans need to know about players' redshirt season, game limits ...

Bush is suing the NCAA, the Pac-12, and USC claiming name ... pointing to millions of dollars in merchandise sales and other revenue streams each entity received off the back of Bush’s performances.

“This ongoing use includes replays of historical moments, promotional content and merchandise sales, all of which generate significant revenue for the NCAA, its partners and affiliates without ...

The September Heisman Trophy is normally a pejorative but maybe not in 2024. Jalen Milroe headlines a group of elite ...

With Cailtin Clark, Angel Reese and gold medal winning Team USA, this season WNBA has seen sizable increases in viewing, ...

There might be a FaceTime call on Sunday, as there is just about every week, in which Miami quarterback Cam Ward and Virginia ...

The statement cites revenue streams like television contracts and merchandise sales that Bush ... in 2010 after USC was hit with significant NCAA sanctions for violations that included Bush ...

Rolanda Brandon—the mother of sixteen-year-old star quarterback Faizon Brandon, the Greensboro, North Carolina, Grimsley High School football ...