Hi, Chewbie! The fruity, chewy candy brand HI-CHEW has officially debuted their first official mascot, Chewbie, to the world. “Chewbie embodies everything that HI-CHEW represents — joy, excitement, ...

The TrustMakers connects listeners with experts around the globe on what it takes to build and maintain trust in today’s society.

The recent shut down of GARM was certainly a blow to the world of digital advertising, given the past few years have been particularly challenging in this space. Advertisers, publishers, and consumers ...

While we may have experienced a summer of sport – festival season also made its mark. And with a jam packed schedule of both large scale and niche festivals, from Glastonbury and Coachella to Ultra ...

The character that would eventually become the Kool-Aid Man was first conceived in 1954. Marvin Potts, an art director at the New York advertising agency Foote, Cone & Belding, was tasked with ...

Among enterprises, the typical buying group for a complex B2B solution now involves six to 10 decision makers‚ and each comes to the table armed with four or five pieces of information they’ve ...

When a brand attempts to leverage social media to promote a product or a service – or simply uses it to tell people how wonderful they are – are they starting a conversation or a monologue? Are they ...

In today’s digital landscape, targeting audiences is more of a challenge than ever. The days of relying on generalized campaigns are long gone, and modern consumers expect highly relevant and ...

The advertising industry has a historic way of repeating itself and addressing very similar issues in cyclical patterns. Progress can be slowed due to a lack of consensus, fear of change, and ...

TikTok Advertising has quickly become the “new” Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends.

This year’s Advertising Week New York (October 7-10) marks the start of an extended partnership with the Advertising Association representing the UK creative industries. UK Advertising is heading to ...

In part two of this two-part series, Meta’s Head of Youth Wellbeing Vaishnavi J is joined by Dr. Alfiee Breland-Noble of the AAKOMA Project for an important discussion around how brands can utilize ...