Hi, Chewbie! The fruity, chewy candy brand HI-CHEW has officially debuted their first official mascot, Chewbie, to the world. “Chewbie embodies everything that HI-CHEW represents — joy, excitement, ...

The recent shut down of GARM was certainly a blow to the world of digital advertising, given the past few years have been particularly challenging in this space. Advertisers, publishers, and consumers ...

While we may have experienced a summer of sport – festival season also made its mark. And with a jam packed schedule of both large scale and niche festivals, from Glastonbury and Coachella to Ultra ...

The character that would eventually become the Kool-Aid Man was first conceived in 1954. Marvin Potts, an art director at the New York advertising agency Foote, Cone & Belding, was tasked with ...

Move fast and break things may have been Mark Zuckerberg’s mantra for the early days of Facebook, but it’s not a great approach for companies who operate in high-trust environments, such as media ...

What CMO doesn’t at one point or another dream of being at the helm of a cult brand? It seems like such an ideal end-game for all sorts of ambitious marketing efforts and niche positioning: a ...

Q: What has had the biggest impact on brand safety in the last five years? Covid and the pandemic have had the single largest impact on brand safety and how the advertising ecosystem views it. Firstly ...

TikTok Advertising has quickly become the “new” Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends.

This year’s Advertising Week New York (October 7-10) marks the start of an extended partnership with the Advertising Association representing the UK creative industries. UK Advertising is heading to ...

Future is Female Judges Revealed! In partnership with Spotify, we are so excited and proud to announce this year’s class of Future is Female Judges! Our esteemed 2024 panel includes brilliant leaders ...

Communities are having their moment – and for good reason. Long gone are the days of battling it out to be the most popular on social media. It’s now about building authentic connections with the ...

In today’s digital landscape, targeting audiences is more of a challenge than ever. The days of relying on generalized campaigns are long gone, and modern consumers expect highly relevant and ...