Export markets built the foundation for scotch whisky’s success ... which were ranked before we knew which glass contained which whisky. The best whisky in each “round” was then tasted ...
making it the second-largest import market for Scotch whisky, knocked off the top spot by India. William Peel, Ballantine’s, and Sir Edward`s lead in terms of brand market share in France.
India's whiskey market continues to grow, with McDowell's leading as the best-selling brand due to its affordable pricing and quality blend of Indian grains and imported Scotch whiskies.
U.S. News Insider Tip: Whisky connoisseurs shouldn't miss the chance to taste Scottish single malts at the Scotch Malt Whisky Society's bar and members club housed in a 13th century cellar in Leith.