Ipsos has appointed longstanding Kantar researcher Jon Puleston to the newly created role of chief methodologist.

Ipsos has appointed Jon Puleston, formerly Vice President of Innovation in Kantar's Profiles division, in the new role of ...

Media organisations and leaders from 53 countries have told Kantar there's no room for complacency and a clear desire to ...

X, formerly Twitter, released a formal global transparency report Wednesday for the first time since Musk took over the ...

We are delighted to share that Manaswita Singh has been appointed chief commercial officer, Middle East and Africa for Kantar’s Insights Division. In her new regional role, Manaswita will focus ...

As the Christmas season approaches, TikTok is becoming an integral part of the festive experience for many Filipinos. The ...

GCash, Bear Brand, YouTube, and Jollibee emerged as the most valuable Filipino brands in Kantar BrandZ’s Philippines 2024 report. As the world’s leading data, insights, and consulting firm ...

Meanwhile, according to a 2024 Kantar Profile-commissioned report, 81% of users rely on TikTok to discover new brands and products for the festive season. It said that consumers start even before the ...

Total ad spending climbed 7.1 percent compared with the same period a year ago, according to a report from Kantar Media, part of WPP. The report closely tracks a report from Nielsen released days ...

"We knew our ads were being shown in replies and on profiles, but we had no idea they ... "Clearly, this brand safety tool is not working." Kantar said its findings are based on interviews with ...