The right marketing strategy ensures you’re using your resources wisely and only investing in the channels that provide the ...

Brandpie U.S. CEO MaryLee Sachs says the role is expanding, and CEOs may not see the importance of having someone with a ...

A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the ...

Co-founder of Enji marketing software shares lessons learned and her top piece of marketing advice for small businesses in ...

Emotional intelligence in marketing is crucial for CMOs who want to improve customer experience, trust and campaign ...

In B2B marketing, mastery of effective communication stands as a hallmark of industry leadership. Each written word, meticulously crafted, holds the potential to shape perceptions, influence decisions ...

Top YouTuber MrBeast is embroiled in controversy right now and is launching new products. That might be a smart idea.

GHOSTS, founded by young entrepreneur Michael Althammer, is a digital marketing agency that has carved out a niche by ...

I examine the best and worst of Gen Z's marketing attempts, explain the trend of Nike Elite backpack zipper theft, and define ...

Marketing education has a massive role to play in shaping students for the digital age; guiding them through what they need ...

Excel, the cleverly marketed nicotine pouch brand from Soylent cofounder John Coogan, targets "productivity pioneers." ...

If you are part of the healthcare and medical community, then you''ll know how competitive the industry can be. While people ...