Frozen meal delivery service Yelloh, formerly known as Schwan's, will be permanently parking its yellow trucks this fall, the company announced Monday. The frozen food brand, which has been in business for 72 years, will cease all operations in November, citing "insurmountable" business challenges and changes in consumer lifestyle.

Yelloh -- formerly "Schwan's Home Delivery" -- is closing. Ending operations. The Marshall, Minnesota-based company will close in November due to "multiple insurmountable business challenges." Challenges because times change and customers change their habits.

Most people over 30 remember that iconic frozen yellow Schwan’s delivery truck rolling up to either your house or your neighbor’s, packed tidy with frozen food that would last forever. Schwan’s trucks still frequented American neighborhoods in 2024,

It's the end of the road for an iconic Minnesota brand. "Yelloh" the Minnesota company once better known as Schwan's announced it is closing in November.

The Minesota-based company announced Monday that it would close its doors in November after 72 years in business.

The frozen meal delivery service Yelloh, formerly Schwan's, will cease operations this fall, the company announced Monday. "It’s with heavy hearts that we made the difficult decision to cease operations of Yelloh,

Known for its iconic yellow trucks, Yelloh, formerly known as Schwan's, is ending all operations. Here's why and when it will deliver its last meal.

The company rebranded from Schwan's Home Delivery to Yelloh in spring 2022 but still operated under the ownership of the Schwan family. Competitive pressures have been building for two decades, board member Michael Ziebell said in the release.