It sure does happen fast. In the blink of an eye, your swaddled-up newborn will be running around the house wreaking havoc, ...

Halloween isn't even a month away, but Target already has Christmas advent calendars available to order online from LEGO, Funko POP! and more.

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

As the site’s resident toy expert — I’m the writer behind the Strategist ... you can also get a psychedelic Barbie or UNO ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

In a bold move, an 8-year-old Ohio girl decided a Target run was in order, so she grabbed her mom's car keys and took off on ...

"An 8 year old took mommy's car this morning and drove to Bainbridge to shop," the local police department wrote in a ...

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection. Barber said Walmart's list includes a "whole different ...

The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

For Issa Rae, jewelry is a form of self-expression – and self-care.