This strategy of pretending to be too special to go for marketing tools worked in the past, but it's no longer good enough.

The Apple Watch Series 10 updates one of our favorite smartwatches (the Series 9 ). The latest model has a thinner design, ...

Some customers who lined up Friday for Apple's new iPhone 16 were excited for the Camera Control button and AI features; ...

Here are all the Apple Intelligence features that will roll out in the coming months, including notification summaries, a new ...

Note also that while the iPhone 16 Pro can shoot at 4K/120fps, that's only on its wide ("Fusion") camera. Needless to say, there are plenty of scenarios where a pro might want to capture long-range ...

Analysts had warned that supply chain constraints could leave potential buyers of the Mate XT empty-handed and others ...

APPLE is giving more people the chance to test a software update that will implant artificial intelligence (AI) into its ...

As the iPhones went on sale, however, Apple released the first public beta of iOS 18.1, an early version of the software that ...

Apple’s ubiquitous iPhone is about to break new ground with a shift into artificial intelligence that will do everything from smartening up its frequently dim-witted assistant Siri to creating ...

Blackrock has launched an AI fund that will initially seek $30 billion of capital and eventually plan to raise as much as $100 billion.

Those who ordered an iPhone 16 series phone, Apple Watch 10, or AirPods 4 as quickly as possible last week will begin ...

The new AI iPhone is now available in Apple stores after hitting shelves in almost 60 countries around the world on Friday.