Hi, Chewbie! The fruity, chewy candy brand HI-CHEW has officially debuted their first official mascot, Chewbie, to the world. “Chewbie embodies everything that HI-CHEW represents — joy, excitement, ...

The recent shut down of GARM was certainly a blow to the world of digital advertising, given the past few years have been particularly challenging in this space. Advertisers, publishers, and consumers ...

While we may have experienced a summer of sport – festival season also made its mark. And with a jam packed schedule of both large scale and niche festivals, from Glastonbury and Coachella to Ultra ...

The character that would eventually become the Kool-Aid Man was first conceived in 1954. Marvin Potts, an art director at the New York advertising agency Foote, Cone & Belding, was tasked with ...

Among enterprises, the typical buying group for a complex B2B solution now involves six to 10 decision makers‚ and each comes to the table armed with four or five pieces of information they’ve ...

In today’s digital landscape, targeting audiences is more of a challenge than ever. The days of relying on generalized campaigns are long gone, and modern consumers expect highly relevant and ...

When a brand attempts to leverage social media to promote a product or a service – or simply uses it to tell people how wonderful they are – are they starting a conversation or a monologue? Are they ...

Q: What has had the biggest impact on brand safety in the last five years? Covid and the pandemic have had the single largest impact on brand safety and how the advertising ecosystem views it. Firstly ...

The advertising industry has a historic way of repeating itself and addressing very similar issues in cyclical patterns. Progress can be slowed due to a lack of consensus, fear of change, and ...

TikTok Advertising has quickly become the “new” Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends.

This year’s Advertising Week New York (October 7-10) marks the start of an extended partnership with the Advertising Association representing the UK creative industries. UK Advertising is heading to ...

Every day is Halloween when you’re a fan of the General Mills Monster Cereals and their respective mascots. Around May 2024, exciting news began to circulate online in this niche breakfast cereal ...