Marketers have “new superpowers” of content creation and generative AI assistance going into 2025, according to Nicholas Holland, VP Product and GM Marketing Portfolio at HubSpot. However, they are ...

UK-based online fashion brand Oh Polly, known for its dresses and occasion wear, is using AI-powered personalisation to impressive effect, with category page merchandising in particular referred to as ...

Ecommerce trends, developments and statistics from the last quarter including Walmart’s AI gains, shoppable red carpets and ...

The US fitness equipment retailer worked with Impressive Digital to align SEO and paid media towards acquiring and converting ...

Google’s AI Overviews, which use generative AI to offer a single, definitive answer to search queries, were launched in the United States during Google’s I/O developer conference in mid-May. Despite a ...

Sammakorn is frequently confused with Thai revenue department Sanpakorn. This inspired the company to work with agency Choojai & Friends to start a discussion around naming confusion with 40 other ...

outlines some key definitions sets out a core process for content strategy in the digital age defines some key strategic models that enable the smart application of content in the service of achieving ...