Here are three reasons it's still a no-brainer buy. 1. It's a growth machine. There are few non-tech companies that can match ...

This article was originally published on Adore Beauty.When Adore Beauty's Content Manager, but more importantly (especially ...

Cosmetics and Tinder launch the “Put Your e.l.f. Out There” collection featuring lip oils, primer and more alongside a ...

The limited-edition product collection (and its playful ad spot) are designed to swap first-date nerves for first-date glam.

Chappell Roan, known for songs like 'Good Luck Babe' and more, has intricate beauty rountines — we found her favorite primer ...

According to a new E.L.F. Beauty campaign, those dirty thoughts are the work of a skincare devil, the Sinfluencer. Played by ...

Bethenny Frankel’s extensive beauty arsenal includes this $7 concealer, which she once said her TikTok followers would “freak out” over. “Run don’t walk… if you want glowy skin ...

Madison LeCroy is known for starring in Southern Charm and for her beauty look — we found her favorite setting spray for $17 ...

We may earn an affiliate commission from links. First skincare, then foundation and finally, a little concealer. That's the order in which I have always applied my makeup—but as of today ...

The key to mastering this trend is choosing shades that complement your skin tone and work seamlessly together. Popular ...

She highlights the sector's resilient growth, and with younger generations showing increased interest in makeup and skincare, she sees e.l.f Beauty (ELF) in a position to benefit. Glaessgen says that ...

She highlights the sector's resilient growth, and with younger generations showing increased interest in makeup and skincare, she sees e.l.f Beauty (ELF) in a position to benefit. Glaessgen says that ...