In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

Nike career veteran Elliott Hill is tapped to reverse sales and revenue declines following recent changes to the business ...

College endorsements could help revive Nike's struggling stock, with strong growth potential in China and promising brand ...

Wilson broke multiple WNBA records en route to her MVP nod, including the single-season scoring record and the single-season ...

To find the best walking shoes for women, we spent months testing popular pairs and interviewed experts on what to look for ...

Available now is the Under Armour Breakthru 5 “Mental Health Awareness (MHA)” PE. Under Armour said this PE is dedicated to ...

Beyond flashing a callback to Jordan’s classic shrug after big plays, Clark’s impact is reminiscent to Jordan’s in other ...

A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has ...

A’ja Wilson is a certified star, earning her third WNBA MVP title very recently. To celebrate her success and major feat, ...

Under Armour Inc. Cl C 2.43% $3.28B Under Armour Inc. Cl A 2.96% $3.28B ...

Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...