Haven’t you heard? Brown is the new black. Stainmaster, a flooring and paint brand from Lowe’s, dares you to give one room in ...

Valspar's color of the year is Encore—a rich, saturated jewel tone that is a sophisticated departure from the vibrant light blue the brand chose ... and Truffle, STAINMASTER's color of the ...

Smartstrand and Stainmaster are both well-known brands of carpet well suited to the various risks associated with cats and dogs. Look for a carpet that is pile cut rather than looped (so no to Ber ...

Candra Huff / Investopedia A brand is a product or a business with a distinct identity among consumers. A brand is created through design, packaging, and advertising elements that distinguish the ...

by Julian De Freitas and Elie Ofek Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just ...

That’s why I spoke with tech and retailer experts, to learn more about the strengths and weaknesses of each TV brand, without drowning in specifications. I also used my own expertise as a tech ...

It raises the question: How do brands figure out which line extensions will work and which won't? Advertising lawyer Barry Benjamin of Kilpatrick Townsend says, "It can be very difficult to ...

As with any industry, big automotive firms are never content with having just one car brand. Whether it's Toyota with Lexus and Daihatsu, Honda with Acura, or General Motors with brands like ...

Jaguar Land Rover’s Discovery brand is getting a new look as it prepares to launch its first all-electric vehicle. The Discovery EV will be unique as it looks to differentiate from Defender and ...

While there’s no shortage of running shoe brands and styles on the market today, knowing which is the best option for you can be challenging. There isn’t a one-size-fits-all shoe that works ...