Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

In May 2024, WHSmith announced the expansion of its partnership with Toys R Us, when it revealed the locations of the first 17 new shop-in-shops to open within its stores in the UK. "WHSmith to open 37 Toys R Us shop-in-shops before Christmas 2024 " was originally created and published by Retail Insight Network, a GlobalData owned brand.

Toys R Us has confirmed plans to open a new location within a WHSmith store in Oxfordshire just in time for Christmas.

Toys R Us is making a major return to the UK and will open 37 new locations ahead of the holiday season. 37 locations will open within WHSmith stores every week between September 28 and Christmas.

The new Toys R Us stores from WH Smith will start opening on Saturday, September 28 - you can find a list of the confirmed locations so far below

Toys R Us is to open another 37 new concessions in WHSmith stores before Christmas with three new Toys R Us locations opening every week from September 28 to Christmas. The first 23 new store locations have been announced, starting with Bexleyheath, Eastbourne and Southampton.