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Econsultancy
2 天
HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025
HubSpot’s Nicholas Holland on why marketers don’t need more data, the “new superpowers” of content creation at their disposal ...
Econsultancy
2 天
‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising
Product owner Lauren Muir described how the tech has challenged conventional beliefs about fashion merchandising, showing ...
Econsultancy
5 天
AI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response
Fire&Spark’s Dale Bertrand argues that Google’s AI Overviews present an opportunity to capture higher-quality website ...
Econsultancy
3 天
Ecommerce Trends Quarterly: Q3 2024
Ecommerce trends, developments and statistics from the last quarter including Walmart’s AI gains, shoppable red carpets and ...
Econsultancy
5 天
Thai housing developer achieves 82.6% brand search uplift with self-deprecating video and ...
Sammakorn is frequently confused with Thai revenue department Sanpakorn. This inspired the company to work with agency ...
Econsultancy
10 天
Give teams ‘the right to test and learn’: Omnichannel leaders on building ecommerce ...
Leaders in ecommerce at Boots, Sky and Unilever highlight the skills needed in their teams to adapt to rising omnichannel ...
Econsultancy
9 天
Head of Wolt Ads: Brands want the ‘control and transparency’ of self-service retail media
Catalina Salazar tells us about her role at the Finnish delivery platform, including how brands are approaching retail media, ...
Econsultancy
4 天
Top Fitness doubles ROAS with integrated SEO and paid media campaign focusing on efficiency
The US fitness equipment retailer worked with Impressive Digital to align SEO and paid media towards acquiring and converting ...
Econsultancy
10 天
Dexcom expands Continuous Glucose Monitoring coverage to 14 million globally with help of ...
The company, which manufactures CGM devices, partnered with Allison PR for a campaign that aimed to spread awareness of life ...
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