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MM&M
5 小时
Daiichi Sankyo launches first DTC ad for Enhertu, representing shift toward patient-centric ...
Daiichi Sankyo has launched a new direct-to-consumer (DTC) campaign for Enhertu — the first DTC effort for its oncology unit ...
MM&M
7 小时
Cyberattacks plague the health industry. Critics call feds’ response feeble and fractured.
Health care is the most frequent target for ransomware attacks: In 2023, the FBI says, 249 of them targeted health ...
MM&M
6 小时
Inside the rapidly changing climate beat
Some outlets have pulled back on climate coverage. Other new media have launched. And yet others are stuck on politics. Like ...
MM&M
10 小时
Rx Rundown: MaxCyte, Roche, and more
Kajeet and Avery Telehealth announced a strategic partnership. The FDA has approved Apple’s sleep apnea detection feature.
MM&M
10 小时
Abortion clinics — and patients — are on the move, as state laws keep shifting
America’s abortion patients are traveling around the nation to navigate the patchwork of laws created by the Supreme Court’s ...
MM&M
9 小时
Inspired brand strategy: The backbone of effective omnichannel campaigns
Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...
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